Welcome to Annabels Collective – a place where jewellery becomes personal.

Founded by Louise, Annabels Collective began with a passion for creating beautiful, affordable jewellery that helps people celebrate memories, milestones and everyday moments. What started as a small jewellery business has grown into a destination where creativity, quality and meaningful experiences come together.

Based in Kent, we carefully curate collections of waterproof stainless steel, sterling silver and gold filled jewellery designed to be loved every day. Alongside timeless pieces you’ll also find our signature Charm Bar, where you can create a bracelet, necklace, anklet or bag charm that’s completely unique to you from hundreds of carefully chosen charms.

Annabels Collective isn’t just about shopping—it’s about the experience. Visit our Sittingbourne store to design your own jewellery, book a permanent jewellery appointment, browse our latest collections or find the perfect gift. We also bring our Charm Bar to weddings, hen parties, corporate events, brand activations and celebrations across the UK, helping create unforgettable moments wherever we go.

Although the business was founded by Louise, it’s very much a family affair. You’ll often find Louise and her mum together in the shop, welcoming customers, chatting over charm choices and helping bring each design to life. We believe shopping should feel personal, relaxed and inspiring—and we love getting to know the stories behind every piece we create.

Whether you’re visiting us in-store, shopping online or booking us for your next event, our aim is simple: to help you create jewellery that’s as unique as you are.

Thank you for being part of our journey—we can’t wait to welcome you to Annabels Collective. ✨